This indepth course offers an introduction to the basic essentials of sales management and marketing. The course is aimed at students who aspire to take up sales or marketing as a career by choice, as well as web designers and others who would benefit from a glimpse into the arcane world of sales and marketing. Students will also learn about supply chain management and "virtual marketing" techniques for promoting an online enterprise. Weekly lesson topics will include Introduction to Sales & Marketing Concepts, Understanding Buying Behaviors, Promotion: The Key to Success, Market Research, and Market Segmentation. Curriculum: 5 week course, independent study. No prerequisites. Textbook: Marketing Management by Philip Kotler. This textbook is suggested but not required [click for details] CLOSE WINDOW REGISTER FOR THIS CLASS