Marketing in a Digital World

VU Course ID: 00151
Curriculum: 4 weeks of study, 6-8 hours per week
Textbooks: None
Prerequisites: None
Instructor: Aric Rindfleisch
Provider: University of Illinois at Urbana-Champaign (via Coursera)
Recordable: This course can be recorded in your VU transcript.

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Course Description

This free course will examine how digital tools such as the Internet, smartphones and 3D printing are revolutionizing the world of marketing by shifting the balance of power from firms to consumers. ~ Leave yourself notes in the cloud!

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