How to Launch a Successful Startup
| VU Course ID: | BZ311 |
| Curriculum: | 2 units |
| Fee: | FREE |
| Textbooks: |
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| Prerequisites: | None |
| Developer: | Bill Aulet |
| Provider: | MIT |
Recordable:
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Yes |
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Course Description
In this free course from MIT, Bill Aulet discusses his 24-step process to launching a successful startup. Learn about key steps to launching a successful startup and understand the importance of discipline, experimentation, iteration and customer focus in the entrepreneurial process. The course includes a set of videos and lecture notes.
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| Video 1 – | What Is Entrepreneurship |
| Video 2 – | What Is Innovation |
| Video 3 – | Varieties of Innovation |
| Video 4 – | Three Ways to Start a Company |
| Video 5 – | Six Myths of Entrepreneurship |
| Video 6 – | How to Do Market Segmentation |
| Video 7 – | What is a Beachhead Market |
| Video 8 – | Our Passion for Entrepreneurship at MIT |
| Video 9 – | Market Segmentation With SensAble Technologies: Part I |
| Video 10 – | Market Segmentation With SensAble Technologies: Part II |
| Video 11 – | From Passion to Idea or Technology |
| Video 12 – | What Makes a Business |
| Lecture 1 – | Elements & Roles of a Business Plan |
| Lecture 2 – | Idea Generation (PDF) |
| Lecture 3 – | Idea Filtering / Sanity Check (PDF) |
| Lecture 4 – | Idea Speed Dating (PDF) |
| Lecture 5 – | Idea Refinement and Team Formation (PDF) |
| Lecture 6 – | Target Customer (PDF) |
| Lecture 7 – | Market Segmentation & How to Do Primary Customer Research (PDF) |
| Lecture 8 – | What Can You Do for Your Customer? (PDF) |
| Lecture 9 – | What Can You Uniquely Do for Your Customer? (PDF) |
| Lecture 10 – | Competition (PDF) |
| Lecture 11 – | How Does Your Customer Acquire Your Product (PDF) |
| Lecture 12 – | How Do You Make Money off Your Product? (PDF) |
| Lecture 13 – | Business Plans & Designing a Business Model (PDF) |
| Lecture 14 – | Sales and Distribution Plans (PDF) |
| Lecture 15 – | How Do You Design and Build Your Product? (PDF) |
| Lecture 16 – | Financials (PDF) |
| Lecture 17 – | Product Development (PDF) |
| Lecture 18 – | Legal and Organizational Matters (PDF) |
| Lecture 19 – | Scaling the Business, Team Section and How to Present a Business Plan (PDF) |
| Lecture 20 – | How to Help an Entrepreneurial Company (PDF) |
| Lecture 21 – | Additional Readings |
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If you have completed this course, please review it. Sharing your experiences will help others know what to expect from this class, and your feedback will be much appreciated!
