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starts Class starts July 7, 2014ends Aug 25, 2014)
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Questionnaires are everywhere. Government agencies use them to measure the health and economic well-being of their nations; nongovernmental organizations use them to measure customer or member satisfaction; and pollsters use questionnaires to measure political attitudes and voting intentions. But designing questions that elicit good answers is harder than it looks. This course examines the stages of questionnaire design: developmental interviewing, question writing, question evaluation, pretesting, questionnaire ordering and formatting. It reviews the literature on questionnaire construction, experimental literature on question effects, and psychological literature on information processing. Students will critique existing questions and questionnaires as part of the course.
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