Questionnaire Design for Social Surveys
| VU Course ID: | CS316 |
| Curriculum: | 6 weeks, 2-4 hours per week |
| Fee: | FREE |
| Textbooks: |
None |
| Prerequisites: | None |
| Instructors: | Frederick Conrad, Frauke Kreuter |
| Provider: | University of Michigan |
Recordable:
 |
Statement of completion is available from the provider. This class can be recorded in your Virtual University e-transcript. |
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starts Class starts July 7, 2014ends Aug 25, 2014)
Check the course home page for future sessions. If none are scheduled, most providers offer an "Add to Watchlist" feature that will notify you when the next available session is announced.
Course Description
Questionnaires are everywhere. Government agencies use them to measure the health and economic well-being of their nations; nongovernmental organizations use them to measure customer or member satisfaction; and pollsters use questionnaires to measure political attitudes and voting intentions. But designing questions that elicit good answers is harder than it looks. This course examines the stages of questionnaire design: developmental interviewing, question writing, question evaluation, pretesting, questionnaire ordering and formatting. It reviews the literature on questionnaire construction, experimental literature on question effects, and psychological literature on information processing. Students will critique existing questions and questionnaires as part of the course.
| Unit 1 – | Overview on Standardized Interviewing |
| Unit 2 – | Response Process |
| Unit 3 – | Asking Factual Questions |
| Unit 4 – | Measuring Attitudes |
| Unit 5 – | Testing Questionnaires |
| Unit 6 – | Putting It All Together |
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