Marketing in a Digital World
ADD FREE always open
This free course will examine how digital tools such as the Internet, smartphones and 3D printing are revolutionizing the world of marketing by shifting the balance of power from firms to consumers.

Introduction to Marketing
ADD FREE starts 6 Apr 2015
In this short course, you will learn the fundamentals of marketing by getting to the root of customer decision- making. Topics covered in the class include branding strategies (e.g., brand positioning, brand communications), customer-centric marketing strategy, and new market entry (e.g., channel strategy, marketing planning). This course will be taught by three of Wharton’s top faculty in the marketing department, consistently ranked as the #1 marketing department in the world. After successfully completing the course, you can apply these skills to a real- world business challenge.

Content Strategy for Professionals 1: Engaging Audiences for Your Organization
ADD FREE starts 30 Mar 2015
In this six-week course, higher education professionals, newly hired university educators and others interested in enhancing their teaching techniques in a university setting will acquire the foundational knowledge of the science of teaching and learning, and develop skills and strategies for teaching at the university level.

Developing Innovative Ideas for New Companies: The First Step in Entrepreneurship
ADD FREE starts 21 Mar 2015
In this course, you’ll explore how to identify and develop great ideas into great companies, and learn how to identify opportunities based on real customer needs. Using proven content, methods and models for new venture opportunity assessment and analysis, you’ll learn how to enhance your entrepreneurial mindset and develop your functional skill sets to see and act entrepreneurially. The initial steps to creating a business plan are also examined as well. The course will demystify the startup process and help you build the skills to identify and act on innovative opportunities.

Innovation for Entrepreneurs: From Idea to Marketplace
ADD FREE starts 16 Mar 2015
Acquire insights on navigating the innovation process from idea generation to commercialization. Build knowledge on how to create strategies to bring innovations to market. The course will help you develop an innovation portfolio and business model canvas for your venture. You’ll learn how to establish a framework for examining the innovation process, and quickly transition into exploring how to successfully bring your innovations to market.

Advertising and Society
ADD FREE starts 23 Feb 2015
This free course from Duke University examines the relation of advertising to society, culture, history and the economy. Using contemporary theories about visual communications, students will learn to analyze the complex levels of meaning in print advertisements as well as television commercials. This 7-week college-level course covers a wide range of topics, including the history of advertising, how to create ads, interpreting ads, depicting race, class, gender and sexuality in advertising, sex and selling, and the future of advertising. Weekly lectures will discuss theoretical frameworks and apply them to specific ads.